CHI Red Auburn Color Illuminate Shampoo - 12 Fl Oz

Color enhancing shampoos and conditioners from CHI, called Color Illuminate, offer a balanced color replenishment between salon visits. Color Illuminate directly deposits color dyes or tones in one easy step, thanks to the inclusion of the Silk Amino Complex. This complex, containing ceramic, amino acids, and silk, deeply penetrates the hair cuticle to provide ultimate color deposit and moisture delivery. This helps to maintain salon-fresh color in both natural and color-treated hair, while also offering color preservation and balance in just one step.

Depending on the desired results, Color Illuminate can be used either weekly or daily. Its Silk Amino Complex conditioning agents also work to replenish moisture in chemically treated hair. Additionally, users can create custom shades by intermixing colors, providing endless possibilities for their hair color.

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